Jak przyciągnąć uwagę mediów do twojej akcji "Godzina Kodowania"

For all press and media inquiries, contact press@code.org

Najważniejsze wskazówki

  • Skontaktuj się z mediami na dwa tygodnie przed wydarzeniem za pośrednictwem poczty elektronicznej. Ponów kontakt e-mailowy oraz telefoniczny, jeśli nie otrzymałeś(aś) wstępnej odpowiedzi.
  • Poproś pracownika szkoły lub wolontariusza by robił zdjęcia, które będzie można opublikować online lub wysłać do prasy.
  • Napisz o Godzinie Kodowania na swojej stronie internetowej i w gazetce szkolnej. Opublikuj szczegóły wydarzenia i zdjęcia.
  • On Facebook and Twitter, share updates on your plans, announce your events and post pictures during Dec. 5-11. Use the hashtag #HourOfCode so Code.org can see and promote your events.

Instrukcja krok po kroku:

1. Plan your event

  • Zaplanuj zebranie, by wystartować z Hour of Code.
  • Wyślij rodzicom list. Poproś, aby rozpowszechnili wydarzenie.
  • Wyślij zaproszenie do burmistrza, kongresmana, gubernatora czy wpływowych biznesmenów, by przybyła i przemówiła do twoich studentów.
  • Zorganizuj działania grupowe (jak pokaz programowania bez prądu) lub wyeksponuj aktywności wymyślone i przeprowadzone przez uczniów.
  • Pokaż wideo Godziny Kodowania autorstwa Code.org lub użyj tych do inspiracji.

2. Identify specific local reporters that cover education or local events.

Think a local newspaper, TV station, radio station or blog.

Look online to find reporter contact information. If you can't find it, call the publication to ask, or email a general tips@PUBLICATIONNAME.com email address and ask for your message to be directed to the correct reporter.

3. Contact local media

The best way to reach out is by email. It should be short and communicate: why should other people care about this event? Include contact information (including a cellphone number) for who will be on site at the event. See a sample pitch to media.

4. Prepare to field questions about your school event. Here are some examples:

Why is your school doing an Hour of Code?

While all of us know that it’s important for students to learn how to navigate today’s tech-saturated world, many teachers aren’t experienced in computer science and don’t know where to start. This event is a chance for all of us to see what computer science is about.

We hope it’ll spark interest in students to keep learning. Research also shows that kids can pick up programming concepts before they know how to read and write. In fact, their brains are more receptive to computer languages at a young age, just like foreign languages.

Why is this important?

Technology is transforming every industry on the planet. In 2015, 7 million openings in the U.S. were in occupations—including art and design—that value coding skills. But 75 percent of schools in the U.S. don't teach computer science. It’s time for us to catch up to the 21st century. We know that regardless of what our students do when they grow up, whether they go into medicine, business, politics, or the arts, knowing how to build technology will give them confidence and a competitive edge.

More details and a quote you can use in materials

"The Hour of Code is designed to demystify code and show that computer science is not rocket science—anybody can learn the basics," said Hadi Partovi, founder and CEO of Code.org. "Over 100 million students worldwide have tried an Hour of Code. The demand for relevant 21st century computer science education crosses all borders and knows no boundaries."

About Code.org

Code.org is a 501c3 public non-profit dedicated to expanding participation in computer science and increasing participation by women and underrepresented students of color. Its vision is that every student in every school should have the opportunity to learn computer programming. After launching in 2013, Code.org organized the Hour of Code campaign – which has introduced over 100 million students to computer science to date – and partnered with 70 public school districts nationwide to expand computer science programs. Code.org is supported by philanthropic donations from corporations, foundations and generous individuals, including Microsoft, Infosys Foundation, USA, The Ballmer Family Giving, Omidyar Network and others. For more information, please visit: code.org.

Find more resources and sample emails here.