How to attract media to your Hour of Code event

Make a splash with your Hour of Code event and invite local media to see why computer science is important at your school.


Key Tips

  • 在活動舉辦兩週前,透過電子郵件聯繫媒體。若沒有收到任何回應,則再進一步用電子郵件與電話追蹤。
  • 請求學校行政人員或志工拍攝照片分享於網路上或寄送給記者。
  • 在您的網站首頁及學校刊物上撰寫有關一小時玩程式的文章。報導你的活動細節,以及學生的活動照片。
  • On Facebook and Twitter, share updates on your plans, announce your events, and post pictures during 2020. Use the hashtag #HourOfCode so can see and promote your events.

Step-by-step guide

1. Plan your event

  • 規劃如何為一小時玩程式活動開場。
  • Send a letter to parents and ask them to spread the word.
  • Send a letter to invite your local mayor, member of Congress, governor, or influential businessperson to attend and speak to your students.
  • 組織系列活動(如示範不插電的程式設計活動),或展示學生創建和領導的活動。
  • Show’s Hour of Code video or one of these videos to inspire students.

2. Identify specific reporters that cover education or local events

Like local newspapers, TV station or radio stations, or blogs.

3. Contact local media

The best way to reach out is by email. It should be short and should communicate "why should other people care about this event"? Include contact information (including a cellphone number) for who will be on site at the event. See a sample pitch to media.

Look online to find reporter contact information. If you can't find it, call the publication to ask, or email the organization's general email address and ask for your message to be directed to the correct reporter.

4. Prepare to field questions about your school event. Here are some examples:


我們都知道對於學生們來說學會如何在當今科技飽和的世界中生存是很重要的,但是許多老師並沒有計算機科學相關的教學經驗也不知道從哪裡開始教。 這個活動對我們來說正是一個了解計算機科學的機會。

我們希望它能激發學生們的興趣並堅持學習下去。 研究也表明,孩子們在學會讀寫之前就已經可以學會編程概念。 事實上,就像學習外語一樣,小時候他們的大腦更容易接受計算機語言。


科技正在改變這個行星上的所有產業。 在 2015 年,美國有700 萬工作機會看重編程技能,其中包括藝術和設計。 But 60 percent of schools in the U.S. don't teach computer science. It’s time for us to catch up to the 21st-century. 我們知道,無論我們的學生們長大後做什麼,無論他們從事醫藥,商業,政治或者藝術工作,知道如何使用科技將會給他們信心並讓他們知道成功的訣竅。

Sample email to send to invite local media to your event

Subject line: Local school joins mission to introduce students to computer science

計算機無處不在,正在改變著地球上每一個行業,但我們只有不到一半的學校有在講授計算機科學。 Young women and students from marginalized racial and ethnic groups are severely underrepresented in computer science classes, and in the tech industry. 好消息是我們正在改變此狀況。

因為《編程一小時》,計算機科學已經登上谷歌,MSN,雅虎和迪斯尼的主頁。 超過 100 個合作夥伴共同支持這項活動。 世界上每個蘋果專賣店都有舉辦過《編程一小時》。 甚至連奧巴馬總統也曾在競選活動中寫下了自己的第一行編程。

這就是 [學校名稱] 有 [X 人數] 名學生都參加史上最大規模的學習活動的原因:電腦科學教育周(12 月 3 日至 9 日)中的程式設計一小時。

我誠邀您參加我們的開幕式,來看看孩子們如何在[日期] 開始他們的編程之旅。

《編程一小時》,由非營利機構Code.org和其他100多個單位共同組織,是一個全球性的運動,宗旨是讓今天的學生都能準備好了學習能在21世紀取得成功的關鍵技能。 加入我們的行列吧。

Contact: [YOUR NAME], [TITLE], cell: (212) 555-5555 When: [DATE and TIME of your event] Where: [ADDRESS and DIRECTIONS]

I look forward to being in touch.

Additional details and a quote you can use in materials

「一小時玩程式的設計目的,在揭開程式碼的神秘面紗,以及表明計算機科學並不是火箭科學,而是任何人都可以學習的基礎知識。」Hadi Partovi, 創始人兼首席執行長。 「全世界已經有超過 1 億名學生體驗了一小時玩程式課程。 The demand for relevant 21st-century computer science education crosses all borders and knows no boundaries."

關於 is a 501c3 public non-profit dedicated to expanding participation in computer science and increasing participation by young women and students from other underrepresented groups. Its vision is that every student in every school has the opportunity to learn computer programming. 自 2013 年成立以來, 發起了一小時玩程式(Hour of Code)運動 – 這個運動是要把計算機科學介紹給上百萬的學生 – 並與國內超過 70 所公立學校聯盟,以推展計算機科學與編程。 is supported by philanthropic donations from corporations, foundations and generous individuals, including Microsoft, Facebook, Infosys Foundation USA, Amazon, and others. For more information, please visit:

Find more resources and sample emails here.